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<b>From HiPPO to Data-Driven Decision Making (Day 2)</br>with Spinnaker</b></br>

From HiPPO to Data-Driven Decision Making (Day 2)
with Spinnaker



Option to take as full course with Day 1


Many organizations face a double challenge. Externally they face faster more nimble competitors, regulatory and policy complexity and uncertainty, and rapidly shifting customer expectations. Internally their siloed culture, the reliance of leaders on their historical knowledge, an aversion to small investments and a lack of capacity to move quickly and responsively, limits their capacity to react effectively. While deploying Lean Startup and various forms of Agile development for delivery teams is a necessary step, it is not sufficient when management continues to rely on legacy behaviors and a traditional mindset. What we have observed in numerous companies is that for real change to take hold, a holistic approach is required. It requires a fundamental rethink of how organizations operate and behave.

This workshop builds on the insights from our program on Accelerating your Transformation Journey and offers an intensive, practical and direct approach to help change agents and leaders overcome these challenges and shift the mindset and mechanics of their investment decision-making capacity. Typically we see attendees from a wide variety of domains with job functions that range from Innovation, Product Management, Portfolio Management, Business owners, and leaders representing Finance, Strategy, and Technology functions. Our goal in this workshop is to help attendees build their personal expertise and their capacity to be an internal evangelist for the use of data and evidence to drive investment decisions across their company.

In this hands-on workshop attendees experience Lean Governance in action and leave with a deep understanding of best practice decision criteria; the roles and responsibilities of key stakeholders in the investment decision-making process; a deep dive into the concept of incremental funding; and an appreciation for the shift in the mindset that’s needed in order to implement data and evidence-based decision making.



From the team that managed the award-winning Lean Enterprise transformation across Pearson's global business with 40,000 employees, we bring you a hands-on workshop that goes deep into the mechanics and mindset of incremental funding and stage gate investment governance.



  • Introduce you to the Lean Portfolio Approach and key concepts such as search vs execute, small bets, Portfolio Hypothesis and Portfolio Governance

  • Introduce you to the Product Marketplace and show you how to apply Lean Startup to your product development

  • Review core concepts and criteria associated with the Product Lifecycle approach

  • Review principles of incremental funding, innovation accounting and data-driven decision-making

  • Dive into best practices gleaned from the leaders of this new Innovation Mindset like GE, Amazon, Intuit, and more.

  • Share best practices, learnings and artifacts used to successfully set up Investment Boards and train hundreds of product managers and decision makers from our past clients in banking, education, insurance, government, and media

  • Show you Investment Board in action through role-playing exercises exposing participants to the dynamics of the evidence-driven investment making

This is a high-paced, hands-on workshop, with a majority of the afternoon spent in a role-playing exercises exposing participants to the dynamics of the evidence-driven investment process.


  • About the dynamics of experimentation and evidence gathering used to drive go/no go decisions; key concepts of the product lifecycle approach; how to evaluate data and evidence presented by product teams to make product investment decisions

  • Why we need investment governance

  • Challenges and opportunities in managing product portfolios

  • Principles of incremental funding, innovation accounting and data-driven decision-making

  • Proven techniques for generating validated learning to inform investment decision-making

  • Review Governance case studies and key lessons learned

Which companies have attended this workshop and what are they saying about it?



"This was powerful stuff. I came away with a strong appreciation of the challenge my company faces as it transforms its culture and practice, as well as the strategies we need to employ to be successful. Hearing about success and failures at large, global companies like ours was tremendously valuable. I started using the framework provided day 1 back on the job."

-Mike Merrill, Senior Director for New Product ETS



This workshop is designed for individuals and teams wanting to understand and apply Lean Startup and Agile to transform product development and decision-making at scale in their organisations. Typically the roles we see at our workshops include VP/Director Level, Lean Startup and Agile practitioners, Product managers, and decision makers from Business, Technology, Portfolio, PMO, Finance and Operations.



Sonja headshot

Sonja is a co-founder of Spinnaker and a senior executive with 20 years of global experience building products and driving agile and lean transformation for companies in the media, publishing and education sectors. She is a passionate innovation strategist that understands what it takes to bring Lean Startup and Agile into the enterprise. Most recently an SVP in the Chief Product Office at Pearson, leading the implementation of the Global Product Lifecycle, award-winning innovation program focused on transforming product portfolio investment management and delivering a faster and more entrepreneurial focused organization.


Jonathan headshot 

Jonathan is a co-founder of Spinnaker, Senior Faculty member at Lean Startup Co and an Instructor on General Assembly's Enterprise team. He is a mentor at Google's Lean Launchpad Accelerator and New York University's Stern Business School annual Business Plan Competition. He has been leading product teams at large enterprises and startups for over two decades in a career spanning the UK, Israel, Silicon Valley and New York at companies such as Scholastic, Business Insider and Sesame Workshop. His consulting clients include Pearson, US Dept. of Defense, Merck, Vanguard, Legal Zoom, Marriot, Axa, USAA, K12, Citibank, News Corp, and The Associated Press.


Adam headshot

Adam is a co-founder of Spinnaker, and founder of an early sharing economy startup, He has been helping entrepreneurs design and run experiments for as long as he can remember and is focused on helping them identify and manage the biggest risks in their business models. He teaches product teams at early stage start-ups and massive global companies to apply the concepts of being “Lean”. As a coach and trainer of product teams, Adam has worked at Pearson, Google, Sodexo, Techstars, KauffmanLabs, TechPeaks, Bizdom, AOL, ESPN, News Corp, AMEX.

: English
Place: CodeNode, 10 South Pl, London EC2M 7EB
Date: TBA
Duration: 1 day. 09:00 to 17:00 (Option to take as full course with Day 2)
Price: 1 Day: 1195 GBP, VAT excl.
Discounts: Contact us for group bookings to receive a discounted rate. We do not combine discounts. This means that the biggest discount that applies to you will count.
Registration: Please either "Add to Cart" here on the website or write an email to You will receive an invoice and a confirmation after registering. 


We do not provide any refunds. What happens in case you cannot attend the course?
1) You are welcome to pass on the place to a colleague or
2) You are welcome to attend a later course in our course calendar.
Further, once a registration has been made and the confirmation email has been sent out, the price is set and can not be changed or adjusted.

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